Education Week: Battle for Whiteboard-Market Supremacy Heats Up

http://www.edweek.org/dd/articles/2012/02/08/02whiteboard.h05.html?tkn=PUNFqt59wZUFa1o1PR8DUEY0gaL0RIGwMapz&cmp=ENL-DD-NEWS1
The battle for supremacy in the K-12 whiteboard market is heating up. Companies are scrambling for new sources of revenue, making strategic moves to reinvent their products in the age of tablet computing, and sizing up their competitors to see what they can do to differentiate themselves from the pack.
Who ultimately ends up on top has huge implications for educational technology leaders, who must determine which company is the best fit for their needs, and at a cost their districts can afford in still-difficult budget times. Complicating those decisions are changes in the technological landscape that are raising questions about the long-term educational relevance of interactive whiteboards. Do classrooms really need them in the age of iPads?
The battle for supremacy in the K-12 whiteboard market is heating up. Companies are scrambling for new sources of revenue, making strategic moves to reinvent their products in the age of tablet computing, and sizing up their competitors to see what they can do to differentiate themselves from the pack.
Who ultimately ends up on top has huge implications for educational technology leaders, who must determine which company is the best fit for their needs, and at a cost their districts can afford in still-difficult budget times. Complicating those decisions are changes in the technological landscape that are raising questions about the long-term educational relevance of interactive whiteboards. Do classrooms really need them in the age of iPads?

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