One of the big YouTube hits of the last 12 months was based around the notion of Socialnomics or
The ability of social media to generate exponential returns for individuals and businesses. A subset of this is that in the future we will no longer search for products and services, rather they will find us via social media.
The theory has been developed and espoused by Erik Qualman whose work has been published in Socialnomics The Book. Though primarily aimed at the nexus between social media and business, the video also has an important message for education and not only in the statistics that drive the movie. The rapid take-up, (and drop-off) of media tools is a challenge to a system that is charged with introducing them to students. How many of us still “teach email” and neglect social media? (Far too many of us I would suggest.) How many are considering teaching students about advanced search functions in Google when it appears Google may be on the wane as a vehicle for providing the most immediate answer to questions?
Check it out and think what it means to you ‘cos in twelve months time I bet the questions will change again. Interesting times indeed.